A Successful and Fulfilling Career in ITF Taekwon-Do
This message is addressed to our ITF Taekwon-Do teachers – and to those who hope to become teachers:
I am sure that you are passionate about Taekwon-Do. Like me, you believe that practicing Taekwon-Do and living according to its philosophy leads to a happier life. Because we can see how Taekwon-Do has changed our lives and those of others, we want to share our passion for Taekwon-Do by teaching it to others.
However, I have observed that teaching Taekwon-Do is not generally considered a career. Many of our teachers and potential teachers do not have the goal of making Taekwon-Do their full-time job. This is unfortunate because teaching Taekwon-Do can be a rewarding and well-paid career.
We need to replace this way of thinking with a new positive concept that will encourage our current and future teachers to view teaching Taekwon-Do as their career of choice.
This issue is very important for the ITF and it is a major preoccupation for me.
Promoting ITF Taekwon-Do
When talking with ITF members around the world, I have noticed that they often speak of the ITF as if it is just the organization that takes care of administration, delivering Black Belt degrees and instructor plaque certificates (teaching licenses). But the ITF is also all the people who teach and train Taekwon-Do.
The mission of the ITF is to promote Taekwon-Do, and our teaching members are ambassadors of the ITF and of Taekwon-Do. The ITF puts a lot of effort into providing services and supporting our teachers, our core members. We want to encourage full-time teachers and help them be successful.
We can be very proud to offer ITF Taekwon-Do to the public. It is an excellent product that will enhance their health and safety. It responds to a very real need that will continue to grow in the coming years.
Now that the organizational structure of the ITF is in place and working well, we will be working to increase the visibility of the ITF and of ITF Taekwon-Do. So our schools must be well-organized and our teachers prepared to welcome new students.
A Taekwon-Do school is a business
Taekwon-Do school owners have to wear two hats: They are, first and foremost, teachers. But they also have to be business people.
The philosophy of Taekwon-Do, as developed by General Choi Hong Hi, teaches us to strive to live our lives based on principles such as integrity and respect for others. So an ITF teacher would certainly not try to take advantage of his students in any way. On the other hand, ITF teachers are offering a quality product, a product that is not available elsewhere, and that product has a certain value. Our students recognize that value and are willing to pay a fair price for it.
Ideally, an ITF teacher should make teaching Taekwon-Do his career. If he can make a decent living from teaching, he will have fewer financial worries and will be able to devote himself full-time to Taekwon-Do. As a result, he will be better able to serve his students and his community.
So, although teaching Taekwon-Do is a means to the realization of our vision of a better world, this does not mean that Taekwon-Do schools should not make a profit. In fact, it is essential that schools make a profit if they want to continue to operate!
Thus, school owners should charge fees that are in line with the quality of the courses they offer. It is important to differentiate our ITF Taekwon-Do schools from the competition by offering the best value for the money. Resist the temptation to participate in a price war with your competitors. Instead, concentrate on improving quality.
It is important that the working conditions for school owners and for their employees be interesting, and the salaries for teaching should also cover preparation time. Remember, if you want to keep up to date and make your courses interesting for your students, two hours should be devoted to preparation for each hour of teaching.
I believe that the salary for an ITF teacher with a 4th degree Black Belt should be the equivalent of the salary of a physical education teacher with a Bachelor´s degree. Similarly, a teacher with a 7th degree Black Belt should be in the same salary range as a professor with a Ph.D. This comparison should be kept in mind when you do your planning.
In order for a school to be profitable, the school owner must be an entrepreneur. You need to use business development principles and methods, planning and setting goals and defining action plans to reach your goals. It is particularly important to handle your finances properly. Courses on these subjects are often included in adult education programs.
It can be very interesting to be your own boss and make your own business decisions and the potential is great but to be successful you have to be well prepared. It is certainly not a 9 to 5 job. However, you do set your own hours, which means more time for your family. Very often family members are also involved, so everyone works together and shares in the success of the family business.
Three success stories
It is possible to have a very successful career teaching ITF Taekwon-Do, and there are many success stories. Here are three:
Do you have a success story to tell? Watch for an upcoming announcement about how you can share your story with visitors to the ITF Web site and motivate others to be successful as well.
Why are some Taekwon-Do schools more successful?
There are many reasons why a school will be successful; here are three:
A Taekwon-Do school is a business, and it must be run like a business. Strategic planning and marketing are essential for any successful business. Sometimes Taekwon-Do school owners do not have the business experience and the expertise necessary to market their product. However, the skills required can be acquired.
Sufficient financial resources and an understanding of financial management are essential for any successful business. Here again, it is important to get the training you need to manage your business successfully.
Taekwon-Do teachers must move with the times. If you keep teaching the same contents using the same methods you used 10 or 20 or more years ago, your students will become discouraged or bored and stop practicing Taekwon-Do.
If, on the other hand, you carefully plan your lessons and continually work to improve your teaching methods, your courses will always be interesting. When your students are involved and motivated, they will continue to train and progress. If you want to expand your business, you must make the effort to keep your current students i.e. having high rate of retention and attract new students.
The ITF is here to supply the tools you need and offer advice on how to become more successful.
How does the ITF help?
The ITF helps in many ways. Here are just a few examples:
As President of the ITF, I have visited quite a few countries around the world. These trips are very important because they allow me to observe local conditions and, especially, to take the time to listen to you, our teachers and future teachers. This is how I learn about your successes and your concerns. This is how I see what the ITF can do to help you be more successful.
What do you need to do to make progress toward a successful career in Taekwon-Do?
Start by assessing your current situation: Where can you make
improvements in your teaching and your school? What do you need to do to
be more successful? How can you make the necessary improvements? We
have produced a form to help you analyze your potential.
(Click here for the self-assessment form MS word file, 39 kB.)
If you are just starting out, don’t be afraid to start small. Concentrate on offering quality services, and your Taekwon-Do business will grow. But don’t be afraid to "think big". By building your business on a strong foundation and working to expand it one step at a time, you can be successful.
Find the information you need and get additional training. You can read and study on your own, but you should also try to travel to attend courses such as the International Instructors Course, the Teaching the Do workshop, and the Leadership Camp. This will give you the opportunity to exchange information and experiences with other ITF Taekwon-Do school owners and teachers. Your skills will improve, and you will be motivated to continue your efforts. Never stop learning!
Be proud to be part of the ITF. The ITF name and the value of your product are recognized around the world. This is a valuable asset.
Have a positive attitude but don’t be afraid to ask for help. The ITF is pleased to offer you helpful information and support.
Master Trân Triêu Quân, President
The ITF – Teaching You the Art of Life